Supporting the growth ambitions of local and global companies in Vietnam 

Management consulting services to grow

your business 

The new reality of doing business beyond the pandemic requires our clients to have a High-Return Strategy.

The collective knowledge of Star Management's consultants can help you master this unprecedented business environment. Our role often extends to facilitator, doing whatever it takes to grow businesses across a range of sectors in Vietnam.

Our promise: To provide the most knowledgeable resources dedicated to the success of growing your company.



Gain invaluable insights from the latest market studies, digital innovation and emerging best practices in a wide array of sectors. Local as well as global companies continue to  leverage this service to expand their business throughout Vietnam.



We support our clients with dedicated professional services resources to deliver strategic leadership 

training to drive sales and streamline existing business operations to increase your output, or shake up your position in the market entirely. 



We provide financial solutions to grow your business through our investment network of private equity companies, venture funds, and high net-worth individuals. We do whatever is necessary to produce results providing your company's core values are aligned with stakeholders.



Growing your business locally requires a strong focus on sales and marketing. You get access to some of the best minds in brand awareness, digital marketing and private events including golf to promote your products and services to business leaders, policymakers and high net-worth individuals.



Mercedes-Benz Vietnam

"The support we received was of key importance in establishing our brand in Vietnam amidst rising competition."

General Manager

Nike Apparel

"The execution  efforts involved in transforming a local Nike supplier into a Joint Stock Company while securing financing were far beyond our expectations in Vietnam."

Country Manager

AIG Vietnam

"The advice, extensive network of high level contacts and execution  how to position our interest in a challenging market was of significant value in rolling out our products in Vietnam."


Sherwin Williams Asia

"Star Management's local knowledge, agile ability to understand our business needs and connections to get things done has exceeded our expectations in this region."

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We leverage a rich understanding of strategy and the drivers of growth, and bring deep creativity to help you chart a path to breakthrough growth in your industry. We guide you in three simple steps starting with an in-depth consultation, identifying your expectations, and provide you with a clear road map to conquer the market.

Computer Office Work


We transform the way companies operate by embracing technology at its core. Our experts enable our clients to reimagine their business operations and drive digital transformation.


Our clients are often required to put technology at the heart of their organization. We use research-backed digital strategy and a technology-agnostic business approach to achieve results. That could involve streamlining existing business operations to increase output, or shake up their position in the market entirely.

Business Office Meeting


We believe competitive advantage lies in unleashing the talent of the people and we deliver corporate training experience like no other. We create e-learning solutions and integrate smart tools with advanced technology that encourages comprehensive learning for managers and support staff regardless of their age, background or education level.


We create the perfect environment for you to network and discover business opportunities through golf and private events in a relaxed environment with personal introductions to business leaders and policymakers.

From the start, we help your organization define its goals and objectives and we cover all the details from planning to execution with a comprehensive outcomes plan.


Mark Khan

Mark relocated from New York in 2001 and is the Founder of our consulting practice in Vietnam. Mark advises local and global companies on how to attract, engage and delight upper-middle class consumers through lifestyle activities including exclusive business golf networking and leisure events. 

Mark has extensive experience  across multiple 

industries supporting business owners with sources of investment capital for business expansion projects.

Ulrik Soll

Ulrik is a senior advisor with over 15 years of experience across Europe, Singapore, Thailand, Vietnam and Myanmar. He was instrumental in the execution of leading edge business innovation for IKEA, William-Sonoma, Hilton,Marriott, Restoration Hardware, Sherwin Williams, Caterpillar and Heineken.


Ulrik has extensive knowledge in product manufacturing coupled with several years of sales and marketing experience as well as supply chain and vendor network development.


Du Nguyen

Du is a senior advisor with two decades of professional services experience working for Deloitte Touche Tohmatsu, Ernst & Young, KPMG and previously Arthur Andersen. He also served as Senior Corporate Lawyer for Petro-Vietnam Drilling & Well Services Corporation.


Du is a partner at Grant Thornton focusing on tax and corporate services. His expertise includes due diligence compliance, business licensing as well as mergers and acquisitions.

Herb Cochran

Herb is a senior advisor with several decades of experience in the foreign services. He served as the executive director of AmCham Ho Chi Minh City and has been instrumental in promoting trade and investment between US and Vietnam.  Herb is the leading advisor to a growing list of  Fortune 500 clients on how to utilize US business support tools to achieve their objectives in Southeast Asia. 


Herb also served as the commercial attache at the US Commercial Services in Thailand and Vietnam. His advisory role includes the development of a $500 million energy infrastructure 

project supported by Exim Bank.

Let us know what you need!


68 Nguyen Hue, District 1
Ho Chi Minh City, Vietnam

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