Would you like to grow your 
 business in a market of
100 million people?

  Supporting global companies with local knowledge in Vietnam since 2001 

Advisory services to help you grow your business in Vietnam 

We decode market trends, competitors and hidden costs to help you uncover unforeseen risks in this unique market. You get a bullet-proof market entry and expansion strategy so your business can be profitable in the shortest possible time.


Our local knowledge experts help you master the local business culture. Our role often extends to facilitator, doing whatever it takes to assist clients to close deals across a range of sectors. We are committed to helping you achieve success and appreciate the opportunity to earn your trust.


Let's connect and strategize the best way to assist you achieve your objectives in this rapidly developing market.

What we offer



Gain insights by talking directly to advisors including

 business operators. Local as well as global companies have leveraged this service

before making decisions to invest in this market.

Market entry strategy

Market-entry research, feasibility studies, business intelligence as well as the street-level 

perspective on investing, and growing your business in Vietnam. This is a proven method to help you formulate the best strategy to enter this market.

business set-up

Access to professionals with expertise in law, tax, financing and site selection to accelerate the process of getting your business set-up and expanding locally.

We also support mergers and acquisitions through our investment network.



Growing your business locally requires a strong focus on sales and marketing. Our network extends to some of the best minds in brand awareness,  digital marketing, and events to promote your products and services.


 Explore your competitive advantage in Vietnam. Trusted knowledge and information will allow you to plan your business success. We will guide you in three simple steps starting with a free in-depth consultation, identifying the elements you need while providing you valued advice and define your expectations to deliver a road map to enter this market.

Visiting Vietnam is a great way to build knowledge, find contacts, meet potential partners and assess your opportunity. We plan and deliver tailored market visits and familiarization programs for businesses exploring Vietnam. Our visits are designed to provide you with a view of Vietnam’s business culture as well as invaluable contacts to support your decision making.


Building  relationships is the cornerstone of business success in Vietnam. Identifying the right partner, and ensuring their interest in you can be challenging. We navigate these early stages of relationship building for you, and leverage our substantial in-market know-how, connecting you with potential clients, partners or distributors in your sector based on your specific requirements.



Our clients leverage access to exclusive networking events designed specifically to help them grow their business contacts in country. We create the perfect environment for your company to find new business opportunities through golf and private dinners in a relaxed environment with personal introductions to movers and shakers in your industry.


Mark Khan

Mark is a Partner of our consulting practice in Vietnam. During his career which spans over three decades in professional services, Mark has advised a multitude of clients in luxury lifestyle, healthcare, sourcing, property development, retail and digital technologies.

Mark has extensive experience advising  board of directors on  business expansion strategy and  former chairman of  the Infrastructure committee at the American Chamber of Commerce in Vietnam.

Ulrik Soll

Ulrik is a senior advisor with over 15 years of experience across Europe, Singapore, Thailand, Vietnam and Myanmar. He was instrumental in the execution of leading edge business innovation for IKEA, William-Sonoma, Hilton,Marriott, Restoration Hardware, Sherwin Williams, Caterpillar and Heineken.


Ulrik has extensive knowledge in product manufacturing coupled with several years of sales and marketing experience as well as supply chain and vendor network development.


Du Nguyen

Du is a senior advisor. He has two decades of professional services experience working for big Deloitte Touche Tohmatsu, Ernst & Young, KPMG and previously Arthur Andersen. He also served as Senior Corporate Lawyer for Petro-Vietnam Drilling & Well Services Corporation.


Du is a partner at Grant Thornton focusing on tax and corporate services. His expertise includes due diligence compliance, business licensing as well as mergers and acquisitions.

Herb Cochran

Herb is a senior advisor with several decades of experience in the foreign services. He served as the executive director of AmCham Ho Chi Minh City and has been instrumental in promoting trade and investment between US and Vietnam.  Herb is the leading advisor to a growing list of  Fortune 500 clients on how to utilize US business support tools to achieve their objectives in Southeast Asia. 


Herb also served as the commercial attache at the US Commercial Services in Thailand and Vietnam. His advisory role includes the development of a $500 million energy infrastructure 

project supported by Exim Bank.



Mercedes-Benz Vietnam

"The support we received was of key importance in establishing our brand in Vietnam amidst rising competition."

General Manager

Nike Apparel

"The execution  efforts involved in transforming a local Nike supplier into a Joint Stock Company while securing financing were far beyond our expectations in Vietnam."

Country Manager

AIG Vietnam

"The advice, extensive network of high level contacts and execution  how to position our interest in a challenging market was of significant value in rolling out our products in Vietnam."


Sherwin Williams Asia

"Star Management's local knowledge, agile ability to understand our business needs and connections to get things done has exceeded our expectations in this region."

Let us know what you need!


68 Nguyen Hue, District 1
Ho Chi Minh City, Vietnam

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